Physically getting people to the Yorkshire Coast is going to be one of the challenges in the years ahead if the area is going to attract more tourists.
As the Scarborough Borough embarks on a new ten year strategy to attract more visitors to the Yorkshire Coast.
One local councillor thinks more needs to be done to make sure that the way people get here is carefully considered.
Councillor Michelle Donohue-Moncrieff thinks younger visitors attitudes to transport are changing.
Transport is one of the many issues being dealt with as part of the Scarborough Borough's new ten year visitor strategy.
Tourism manager Janet Deacon says there need to be alternative's to cars.
The ten year Visitor Economy Strategy, which was backed by the Borough Council's cabinet last week, identifies a number of areas which need to be addressed over the coming years including the A64, Rail Services and Cycle Paths, It says:
"The Borough of Scarborough’s development is also dependent on external factors, particularly in the case of transport infrastructure.
Improvements to the A64 and to the rail services are essential to make the destination more accessible and improve the sense of welcome.
Park and ride schemes, good signposting, enhanced information provision at points of entry are all essential for visitor management and welcome. SBC is already in the process of adding signage, waymarking and creating more visitor information through various apps. This work will provide an overall sense of the destination, and help to increase dwell time by signposting to additional locations for activities and places to visit.
Over the coming years the demand for cycle paths and safe walking routes for work and leisure is likely to continue to grow. North Yorkshire County Council, North York Moors National Park, SBC and Sustrans are all working on strategies and plans to enhance provision of these routes.
Businesses can encourage the use of public transport, particularly bus services, by showcasing routes near their business and suggesting different ways to explore, such as walking a part of the Cleveland Way and returning by bus.
There is growing demand for electric vehicle charging points and electric bike charging stations, with a need to increase the provision within the Borough of Scarborough"
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