Gordon Gibb is calling for a joined up approach to North Yorkshire's visitor experience.
North Yorkshire needs to take a unified approach to tourism if it's going to take full advantage of the staycation boom.
That's the view of Flamingo Land CEO Gordon Gibb
He says everything from roadworks to cleanliness is important in the visitor experience and he thinks this summer is a key season for the areas tourism business.
Gordon Gibb says he's is convinced the staycation boom is coming this year and he says the areas tourism businesses and local authorities need to work together to ensure there is a joined up customer experience for visitors to the region.
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