
Scarborough makes the top ten in Comparethemarket's 2023 Family Staycation Index .
With the bank holidays around the corner and holiday season approaching, UK searches for 'best family staycations' have increased by +200% over the last year.
Travel experts at Comparethemarket have looked at a number of data points to create their '2023 Family Staycation Index' highlighting the best locations based on different factors including the types of accommodation, food, entertainment, green space, and beaches.
Windsor and Maidenhead come out on top for the second year in a row, followed by Cornwall and St Albans. However, Scarborough takes the fifth spot overall beating the Isle of Wight and Brighton.
The top 10 destinations for a family staycation are:
For the second year running, Windsor and Maidenhead has come out on top for family staycations due to the museums, entertainment opportunities and healthcare facilities. Families love the area because there’s so much to do with kids – Windsor Castle, Legoland and the Windsor & Royal Borough Museum are just a few examples.
Sticking in second place is Cornwall, with a total of 142 beaches which make it an ideal summer staycation for those that love the sea - whether you want to swim or try out surfing, there’s the perfect beach for everyone.
Whilst the top three locations remained unchanged for the second year in a row, Winchester makes it into fourth place, and Scarborough in fifth; Knocking Cambridge and Stirling out of the top 10.
Anna McEntee, travel insurance expert at Comparethemarket comments:
“With the cost of living at an all-time high and holidays abroad not an option for many families, a staycation is a great option to get a much-needed break. From beaches to museums, there is a wealth of options around the UK to keep the kids busy."
Using a weighted ranking system Comparethemarket’s ‘family staycation index’ was produced by creating a ranking table based on seven different factors, to find the best "Staycation" locations in the UK. Every factor was looked at for 367 locations across the UK, of these locations only 75 had all the data available to be able to be indexed and ranked based on the chosen seven factors. All factors were based on per 1,000 people except for a ‘cost of a meal’, which was calculated via the average price in pound sterling for a three-course meal for two people in a mid-range restaurant for each location.
To calculate the overall "Staycation" ranking, each factor was indexed to give a score between 0 and 1, with a total possible score of 7. These scores were then summed across every factor for each location, to provide a total score, which was then used to rank the locations.
Anna McEntee added
"Whilst staycationing, keep in mind that it’s just as important to take out travel insurance as when travelling abroad. This will help keep you and your family covered in case of unforeseen circumstances such as losing your personal items or cancelled accommodation”.
There is more information about the research, at https://www.comparethemarket.com/travel-insurance/content/family-staycation-hotspots/
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