On Air Now

This is the Coast

Midnight - 8:00am

  • 01723 336444

Now Playing

Jessie Ware

Free Yourself

Download
Listen Live Advertise

North Yorkshire Council Take Deep Dive Into County's Tourism

Tuesday, 16 July 2024 06:00

By Andrew Snaith

The county's local authority has been looking into the value of arguably its most important resource.

North Yorkshire Tourism Bosses say a new study into the local visitor economy is going to provide them with a solid understanding of what's working and what needs improving.

The new report found that 31 million people spent a collective 4 billion pounds in the county last year.

Gemma Rio is North Yorkshire Council's Head of Tourism, she says it's the first time they've had data on the entire county's tourism performance.

The report shows that 31 million people visited North Yorkshire last year spending 4 billion pounds.

It's been commissioned by Visit North Yorkshire, which was set up following the collapse of Welcome to Yorkshire and the creation of the unitary council for North Yorkshire last year.

Gemma Rio thinks the report offers new insights.

The report also found tourism in county supported 38,486 jobs, through direct and indirect jobs, making up 13 per cent of employment in the county.

The North Yorkshire Council-run body is aiming to capitalise on the county’s brand, using well-known destinations as anchors to allow visitors to explore the more of the county.

The authority’s leader, Councillor Carl Les, said:

“The release of these new figures not only confirms the importance of tourism to our local economy, but it also provides a baseline to work from as we begin an exciting new journey for the visitor economy in North Yorkshire.
 
“The value of the visitor economy must not be underestimated which is why we have made it a priority for us. It supports tens of thousands of jobs and sees visitors come to the county from across the world, and we are committed to ensuring that the sector continues to grow.” 

 

 

Share

Did you find this article useful?

This is the Coast is committed to providing a daily local news service for the Yorkshire Coast. We are a small locally owned and operated business which employs professional journalists and reporters. We do not receive any public funding or grants and we are entirely funded by our local commercial operations. We enjoy fabulous support from local businesses who work with us on their advertising and marketing campaigns, but the cost of providing high quality, well researched, fact checked local news coverage is significant.

If you appreciate what This is the Coast does, and would like to help support our journalism, please consider supporting us on a monthly basis today.

A small contribution from all our readers would really help support independent journalism for the Yorkshire Coast.

More from Yorkshire Coast News

Comments

Add a comment

Log in to the club or enter your details below.

Follow Us

Get Our Apps

Our Apps are now available for iOS, Android and Smart Speakers.

  • Available on the App Store
  • Available on Google Play
  • Just ask Amazon Alexa
  • Available on Roku

Today's Weather

  • Scarborough

    Low-level cloud

    High: 8°C | Low: 5°C

  • Filey

    Low-level cloud

    High: 9°C | Low: 7°C

  • Whitby

    Low-level cloud

    High: 7°C | Low: 5°C

  • Bridlington

    Low-level cloud

    High: 8°C | Low: 6°C

  • Hornsea

    Low-level cloud

    High: 8°C | Low: 6°C

  • Driffield

    Low-level cloud

    High: 8°C | Low: 4°C

News

© Copyright 2025 This is the Coast Limited. This is the Coast is licensed by PRS & PPL to stream music online. Powered by Aiir.