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New Whitby Community Interest Company Aims to Extend Tourism Season

Tuesday, 17 August 2021 07:07

By Matthew Pells

A new community interest company in Whitby is aiming to help extend the tourism season and bring more business to the town.

Andy Brown is one of those behind the new initiative which he grew out of a self help Facebook group set up by local hospitality businesses during the lockdowns.

Andy says the group was initially set up to help share information about COVID rules, grants and general beast practice for the town's hospitality businesses but quickly grew and started focusing on recovery from the pandemic.

Andy says "Welcome to Whitby"  says the impact of the lockdowns on the local hospitality industry has been severe. He hopes the plans they now have for a Winter Festival in the town will help to generate new business for the sector.

The Whitby Winter Festival is a brand-new family focused festival running from 26 November 2021 up until 30 March 2022.

The centre piece of the festival is a full sized (10m x 14m) real ice-skating rink. The real ice rink will be under the cover of a marquee on Endeavour Wharf in the centre of Whitby for around six weeks during the Christmas period. It’s hoped that the ice rink will be a popular attraction for all, bringing in more than 6,000 skaters throughout the festive period. It’s a way to bring both the people of Whitby and visitors from far and wide to sample all that Whitby has to offer.

The festival begins in November with the installation of the Whitby Ice Rink and Whitby’s Dazzling Christmas. The New Year then brings Whitby Wellbeing offers and a Whitby Harbour initiative (a new weekend event) and the Whitby Literary Festival. When coordinated with existing events such as the Whitby Winter Market, the Krampus Run, The Boxing Day Dip, New Years celebrations and Valentines Day, it's hoped the winter period will have more to offer for locals and visitors alike.

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