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New Scarborough Borough Council Logo Causes Consternation

Tuesday, 1 February 2022 07:35

By Matthew Pells

Whitby and Filey Councillors are dismayed that the towns don't feature on the new logo, but the council leader says all is not as it seems.

When is a logo not a logo?

It turns out the answer is..... when it's a place brand.

Scarborough Borough council has recently changed the graphic that appears on it's website and letter heads from an oval design that mentioned Filey and Whitby to a new round design with a ship and a castle but no mention of the the borough's towns.

The change caused some criticism from councillors in Filey and Whitby.

But Council leader Steve Siddons says all is not as it seems.

The new logo has been introduced on Scarborough Borough Councils website and has come in for criticism because it doesn't mention Filey or Whitby.

The authority's leader says the change wasn't meant to offend and that actually the oval was never the official logo in the first place.

A council spokesperson said:

“We introduced a new brand identity for our organisation last summer to ensure residents and businesses are clear about the name of the organisation providing the local services we know they value and appreciate.
 
“Scarborough Borough Council is our proper name, which is why the logo features it so prominently.
 
“The circular graphic element of the logo is based on the borough's traditional heraldic crest, which has been in place since the council was originally formed in 1974.

“The ‘oval’ borough logo has not changed. It remains as a place brand for the borough of Scarborough and is still visible in many locations.
 
“This will be the case until any decisions are made relating to the transfer of powers to the new unitary authority for North Yorkshire, which will have its own identity and logo.”

 

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