Scarborough and Whitby councillors have praised the economic benefits of the Open Air Theatre amid suggestions for future improvements.
While Scarborough’s Open Air Theatre has been praised as a world-class entertainment venue, some councillors have suggested that the venue could still learn a trick or two from Hollywood.
Coun Eric Broadbent has proposed that a “large sign such as the famous Hollywood Sign” in Los Angeles could be erected outside the venue with “very large letters” reading ‘Scarborough’.
The councillor – who emphasised that the suggestion was serious and “not tongue in cheek” – said it would help “remind the people queuing where they are”.
Speaking at a meeting of North Yorkshire Council’s Scarborough and Whitby Area Committee on Friday, November 29, officers said they would explore the suggestion and were “always happy to get more advertising”.
It comes as the Open Air Theatre broke its ticket sales record for a single season of concerts this year, attracting more than 116,600 attendees to 18 shows.
Stuart Clark, North Yorkshire Council's head of venues, said it has been a strong year for the Theatre and plans for 2025 are shaping up well.
Mr Clark also addressed criticisms regarding the number of concerts held at the OAT compared to other venues. He acknowledged that comparisons are often made with venues like the Piece Hall in Halifax. However, he highlighted key differences that influence booking decisions.
- Location: The Piece Hall benefits from a central location surrounded by large towns, cities, and universities, making it more accessible to a wider audience.
- Capacity: With a smaller capacity of 5,500, the Piece Hall is considered an "easier sell" for promoters.
- Artist Choice: While offers are made to artists for all Live Nation partner venues, the final decision rests with the artists, their promoters, and managers. Factors like tour routing and aligning with other shows play a significant role.
Stuart Clark emphasised that the focus should be on the OAT's current achievements and the quality of acts it now attracts. He highlighted the venue's significant progress since 2010.
Looking ahead to 2025, the OAT has already announced nine shows with nearly 40,000 tickets sold. More announcements are expected within the next week, with several other offers pending decisions from agents.
Beyond music concerts, the OAT hosts various events, including last weekend's Scarborough Sparkle Christmas Market and The Tipi Venue, which offers weddings, Oktoberfest, parties, and functions throughout the winter months. The venue will also host the Scarborough Food and Drink Festival in April 2025. The council says it recognises the OAT as a vital cultural asset that contributes to the local economy, supporting tourism and local businesses while employing local residents.
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