Bridlington, Whitby and Scarborough Make Coastal Holiday Top Ten

A new study suggests Britons have given the UK economy a £30 billion boost by holidaying at home so far this year and the Yorkshire Coast has been one of the top holiday destinations .

These findings have been revealed in Travelodge’s latest Travel Index which surveyed 2,000 British adults regarding their 2022 holiday plans.  Key findings revealed that 60% of adults reported that the global financial crisis, chaos at the airports and flight delays stopped them from holidaying abroad this year. Whilst 28% of Britons reported that there was no need to go abroad this summer as we had guaranteed good weather similar temperatures to the Caribbean, Dubai and the Greek Islands.
 
The study found that nearly half (42%) of Britons have had a holiday so far this year with 84% of these holidaymakers holidaying on British shores. 65% of Britons have taken their main holiday at home this year and 60% of these holidaymakers have taken three Staycation breaks so far in 2022 according to the survey.

Blackpool, takes the crown as the nation’s top coastal holiday destination in 2022, but the lobster capital of Europe, Bridlington takes second place in the study's 2022 coastal holiday destination charts followed by Brighton.  

Whitby Ranks 7th in the table with Scarborough in 8th place.

The table below details the coastal holiday destinations Britons have been visiting this year     

The study calculates that on average Britons have spent £513.13 on their 2022 staycation holiday which equates to a collective spend of £30 billion with the average break being four days.
 
The report also revealed a growing trend – that we are fast becoming a nation that is opting for shorter breaks than longer holidays.  Interestingly 35% of holidaymakers have broken tradition and split their main annual holiday into three shorter UK breaks this year - so that they could enjoy different experiences by visiting various locations.  
 
A quarter (25%) of adults reported that they opted to take several UK short breaks as it gave them something to look forward to against the gloom and doom of the global crisis.  
 
A third of Britons reported that they have taken several short breaks this year so that they could catch up with family and friends. Whilst 30% of parents have been in favour of several short breaks this summer as it has helped to keep their children entertained during the summer school holidays.
 
The report also revealed that the summer heatwave inspired 29% of Britons to take more spontaneous Staycation breaks and 27% of adults reported that taking a short break is actually better value than a good night out.       
 
The holiday report also revealed that a traditional jaunt to the seaside was the nation’s favourite choice of holiday this summer with 35% of Britons flocking to the coast for sea, sand and sunshine.
 
City breaks have been the second most popular type of staycation breaks this year with 24% of British Culture Vultures visiting a top UK city.  Birmingham, topped the UK city breaks charts followed by Aberdeen and Bath in third place.

Taking a rural break and exploring the jewel of our national heritage, the Great British countryside has been the third most popular type of staycation break for Britons this year. Over a fifth (21%) of adults have taken a rural break this year. Top destinations include: The Lake District, North Wales, and the Scottish Highlands.   

Shakila Ahmed, Travelodge spokesperson said:

“Our latest travel index shows that 2022 is set to be the year of the Best of British holidays. More Britons are exploring hidden holiday gems that are on their doorstep than ever before and its great news that Scarborough is one of the nation’s top 2022 staycation destinations. Record heatwaves this summer have also inspired Britons to take more spontaneous breaks to seaside resorts such as Bridlington, Whitby and Scarborough.” 

Across our 580 UK Travelodge hotels which includes 13 properties in North Yorkshire, we are also seeing that travel trends are changing. With so many places to see and so little time and money, the traditional two-week holiday is on the decrease and a lot shorter breaks, particularly in Scarborough, are on the increase.”

The Travelodge Travel Index also reported that over a fifth (21%) of Britons admitted that it was just too expensive to holiday abroad this year. Yet interestingly a quarter (25%) of adults stated despite rising costs a holiday is one of life’s essentials that they are not willing to cut back on.  A fifth of adults also reported that they have been saving hard this year so that they could afford to go away this year.