Big Drive to Promote Yorkshire Coast Road Trips

The organisation behind Yorkshire’s ultimate road trip, ‘Route YC’, has announced plans to launch a new campaign to showcase the region’s coast and countryside this autumn and winter. 

A new drive to extend the Yorkshire Coast's tourist season will be launched this autumn.

The new Route YC campaign will encourage tourist to take an off-season road trip along the coast.

The project is already being supported by 250 local tourism leisure and hospitality business who will feature on the website that acts as the route guide.

Kerry Carruthers is CEO for Route YC and says it's about encouraging people to visit the coast for more than a day trip.

The Yorkshire Coast BID have launched the Route YC project which has created a web portal where visitors can plan a road trip using local tourism and hospitality venues.

Route YC is already working with over 250 tourism leisure and hospitality business members, local community groups and industry partners across the region to help extend the season and bring visitors to the area to boost the local economy. 

The initiative is being geared towards promoting reasons to visit Route YC from October to March, showcasing areas that can accommodate visitors in the quieter season, as well as highlighting the opportunities for wellness getaways off-season.

Raithwaite Sandsend, near Whitby; Apartments @52 in Bridlington; and The Bike & Boot Inn, Scarborough are amongst the list of top accommodation providers who have already signed up to the campaign and will be staying open to visitors throughout autumn and winter. Visitors can look forward to a range of special retreats on the coast or in the countryside with menus that include local food and drink, real log fires and breath-taking views.

Some of the top outdoor activity providers around the Yorkshire Coast are part of Route YC’s autumn and winter campaign, including North Yorkshire Water Park, Scarborough Surf School and Sewerby Hall.

Kerry Carruthers says the project will be given a big publicity push in the coming months.

Megan Dillenger from Bike and Boot Inn, Scarborough, said:

“We’re thrilled to be a part of the Route YC Autumn and Winter campaign, celebrating the charm of the Yorkshire coastline beyond the summer months.

“Embracing the off-season, you can enjoy the tranquillity of our beautiful beaches with your canine companion as they re-open for dog walkers. Take delight in the magical transformation of the landscape as Autumn sets in, painting the woodlands and coastal trails of North Yorkshire in vivid hues.

“Discover the historical treasures of the local area without the bustling summer crowds and explore the rich heritage of the region. We’ll also be providing a great Autumn and Winter offer to make your cosy seaside escape even more memorable.”

Tori Gower from Scarborough Surf School, said:

"As the East Coast's longest running surf school and the Yorkshire Coast's premier activity centre, we're really excited to be part of Route YC's new autumn and winter campaign.

"We're perfectly positioned at our stunning beachfront location at Clayton Bay, just south of Scarborough, and operate year-round, seven days a week for people of all ages looking for their next seaside adventure.

"We pride ourselves on our professional, highly experienced and fully qualified instructors who aim to teach you the basics quickly and safely regardless of your chosen activity or ability. We've taught more people to surf than any other place on the East Coast."

The publicity campaign will aim to encourage more people to make longer trips to the Yorkshire Coast during the off-season, but will also try to encourage those people who already love the area to visit more often.

The new Route YC campaign has been designed to help visitors explore a choice of six destinations along the Yorkshire Coast outside the main visitor season, from the sand spit of Spurn Point to the coves of Whitby, the golden sandy beaches of Hornsea and Bridlington and everything in between, including Scarborough, Filey and Withernsea.

From driving and sailing to bikes, hikes, winter walks and wildlife-spotting, the team at Route YC is encouraging visitors to create their own outdoor adventure around the Yorkshire coast and countryside, as well as spend more time getting off the beaten track to discover what the region has to offer.

Kerry says the breadth of businesses involved in the project shows the variety that the Yorkshire Coast has to offer.

There is more information about RouteYC at www.routeyc.co.uk